PENGARUH KEPUASAN KERJA DAN KEPEMIMPINAN TERHADAP LOYALITAS KARYAWAN PADA CIMB NIAGA JAKARTA-SENTRAYA

Abstract

ABSTRACT

Employee loyalty is an important aspect of sustainable human resource management, but loyalty is not always shaped solely by organizational policies because it is influenced by employees’ work experiences and leadership quality. Research on employee loyalty in the banking context needs to further examine the combined role of job satisfaction and leadership, particularly in work units requiring intensive communication and coordination. This issue is important because employee loyalty contributes to the continuity of employee performance and human resource stability within organizations. This study aims to analyze the effects of job satisfaction and leadership on employee loyalty at CIMB Niaga Jakarta-Sentraya, both partially and simultaneously. A quantitative approach with an associative research design was employed. The population consisted of 100 employees of the Marketing Communication Directorate of CIMB Niaga Jakarta-Sentraya, all of whom were included as the sample using a saturated sampling technique. Data were collected through a five-point Likert-scale questionnaire and analyzed using SPSS 25 through validity, reliability, classical assumption, multiple linear regression, t-test, F-test, and coefficient of determination analyses. The results indicate that job satisfaction and leadership have positive and significant effects on employee loyalty both partially and simultaneously. In conclusion, strengthening job satisfaction and leadership quality in an integrated manner can serve as an important strategy for enhancing employee loyalty in the banking context.

ABSTRAK

Loyalitas karyawan merupakan aspek penting dalam keberlanjutan pengelolaan sumber daya manusia, tetapi loyalitas tidak selalu terbentuk hanya melalui kebijakan organisasi karena dipengaruhi oleh pengalaman kerja dan kualitas kepemimpinan. Penelitian mengenai loyalitas karyawan pada konteks perbankan masih perlu memperhatikan keterkaitan kepuasan kerja dan kepemimpinan secara bersamaan, khususnya pada unit kerja dengan tuntutan komunikasi dan koordinasi yang tinggi. Kondisi tersebut penting dikaji karena loyalitas karyawan berhubungan dengan keberlangsungan kontribusi dan stabilitas sumber daya manusia dalam organisasi. Penelitian ini bertujuan untuk menganalisis pengaruh kepuasan kerja dan kepemimpinan terhadap loyalitas karyawan pada CIMB Niaga Jakarta-Sentraya, baik secara parsial maupun simultan. Penelitian menggunakan pendekatan kuantitatif dengan desain asosiatif. Populasi penelitian terdiri atas 100 karyawan Direktorat Marketing Communication CIMB Niaga Jakarta-Sentraya dan seluruhnya dijadikan sampel melalui teknik sampling jenuh. Data dikumpulkan menggunakan kuesioner skala Likert dan dianalisis dengan SPSS 25 melalui uji validitas, reliabilitas, asumsi klasik, regresi linear berganda, uji t, uji F, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa kepuasan kerja dan kepemimpinan berpengaruh positif dan signifikan terhadap loyalitas karyawan secara parsial maupun simultan. Kesimpulannya, penguatan kepuasan kerja dan kualitas kepemimpinan secara terpadu dapat menjadi strategi penting untuk meningkatkan loyalitas karyawan dalam konteks perbankan.