HUBUNGAN PERSONAL VALENCE DENGAN READINESS TO CHANGE PADA PELAKU WIRAUSAHA DI KOMUNITAS KOPERASI KOTA PALEMBANG
DOI:
https://doi.org/10.51878/paedagogy.v6i4.16461Keywords:
personal valence, readiness to change, kewirausahaan, transformasi digitalAbstract
The development of digital media requires entrepreneurs to change the way they run their businesses, making an individual’s psychological readiness a crucial factor in this adaptation process. This study aims to examine the relationship between personal valence and readiness to change among entrepreneurs who are members of the Palembang City Cooperative Community. The study employed a quantitative correlational approach involving 110 entrepreneurs selected via simple random sampling from a population of 158 community members. Data were collected using the personal valence scale and the readiness to change scale, which were developed based on the frameworks of Armenakis et al. as well as Holt et al., and were then analyzed using the Pearson product-moment correlation technique. The results indicate a significant positive relationship between personal valence and readiness to change, with a correlation coefficient of 0.595 and a significance level of 0.000 (p<0.05). These findings indicate that the higher entrepreneurs’ assessment of the personal benefits of a change, the higher their readiness to face digital transformation. These research results can serve as a basis for the Palembang City Cooperative and SME Agency in designing mentoring programs that support entrepreneurs’ readiness to navigate the digital business ecosystem.
ABSTRAK
Perkembangan media digital menuntut pelaku wirausaha untuk mengubah cara mereka menjalankan usaha, sehingga kesiapan psikologis individu menjadi faktor penting dalam proses adaptasi tersebut. Penelitian ini bertujuan untuk mengetahui hubungan antara personal valence dan readiness to change pada pelaku wirausaha anggota Komunitas Koperasi Kota Palembang. Penelitian menggunakan pendekatan kuantitatif korelasional yang melibatkan 110 pelaku wirausaha yang dipilih melalui teknik simple random sampling dari populasi 158 anggota komunitas. Data dikumpulkan menggunakan skala personal valence dan skala readiness to change yang disusun berdasarkan aspek dari Armenakis et al. serta Holt et al., kemudian dianalisis menggunakan teknik korelasi Pearson Product Moment. Hasil penelitian menunjukkan hubungan positif yang signifikan antara personal valence dan readiness to change, dengan koefisien korelasi sebesar 0,595 dan nilai signifikansi 0,000 (p<0,05). Temuan ini mengindikasikan bahwa semakin tinggi penilaian pelaku wirausaha terhadap manfaat pribadi dari suatu perubahan, semakin tinggi pula kesiapan mereka menghadapi transformasi digital. Hasil penelitian ini dapat menjadi bahan pertimbangan bagi Dinas Koperasi dan UMK Kota Palembang dalam merancang program pendampingan yang mendukung kesiapan pelaku wirausaha menghadapi ekosistem bisnis digital.
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