DINAMIKA TECHNOSTRESS : ANALISIS PERAN AI LITERACY PADA PEKERJA INDUSTRI MULTIMEDIA KREATIF DIGITAL
DOI:
https://doi.org/10.51878/paedagogy.v6i4.15187Keywords:
AI literacy, industri kreatif, pekerja multimedia digital, technostressAbstract
The advancement of (AI) technology in the workplace has introduced a new psychological challenge in the form of technostress, particularly among workers with high dependence on AI use in their daily work. This study aims to measure the effect of AI literacy on technostress among digital creative multimedia industry workers. The research hypothesis states that there is a significant effect of AI literacy on technostress. This study employed a quantitative approach with a correlational design involving 230 digital creative multimedia industry workers employed as full-time, freelance, part-time, or intern workers, selected through purposive sampling. Data were collected using the MAILS (Meta AI literacy Scale) and Technostress Scale instruments, then analyzed using a simple linear regression test. Results showed that AI literacy has a significant positive effect on technostress, although with a relatively small contribution. This finding differs in direction from previous research on student samples, indicating that the relationship between AI literacy and technostress depends on the characteristics of the population studied. These findings imply that improving AI competency among digital creative multimedia industry workers should be accompanied by realistic work-expectation management and organizational support, given that high technological mastery does not automatically reduce the risk of technostress.
ABSTRAK
Perkembangan teknologi (AI) dalam dunia kerja turut memunculkan tantangan psikologis baru berupa technostress, terutama pada pekerja dengan tingkat ketergantungan tinggi terhadap penggunaan AI pada pekerjaan sehari-hari. Penelitian ini bertujuan mengukur pengaruh AI literacy terhadap technostress pada pekerja industri multimedia kreatif digital. Hipotesis penelitian menyatakan terdapat pengaruh signifikan antara AI literacy terhadap technostress. Penelitian ini memakai pendekatan kuantitatif dengan menetapkan desain korelasional pada 230 pekerja industri multimedia kreatif digital berstatus pekerja full time, freelance, part time, atau magang, yang dipilih menggunakan teknik purposive sampling. Data penelitian dikumpulkan dengan instrumen MAILS (Meta AI literacy Scale) dimensi AI literacy dan Technostress Scale, kemudian dianalisis menggunakan uji regresi linier sederhana. Hasil penelitian menyimpulkan AI literacy berpengaruh positif dan signifikan terhadap technostress, meskipun dengan kontribusi yang tergolong kecil. Temuan ini berbeda arah dengan penelitian terdahulu pada sampel mahasiswa, mengindikasikan bahwa hubungan antara AI literacy dan Technostress bergantung pada karakteristik populasi yang diteliti. Temuan ini mengimplikasikan bahwa peningkatan kompetensi AI pada pekerja industri multimedia kreatif digital perlu disertai penataan ekspektasi kerja dan dukungan organisasi, mengingat penguasaan teknologi yang tinggi tidak serta-merta menurunkan risiko technostress.
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