ANALISIS MAKNA KONOTASI DAN FUNGSI BAHASA PADA STIKER KATA-KATA DI SALURAN WHATSAPP “STICKER CEGIL”
DOI:
https://doi.org/10.51878/educational.v6i4.15829Keywords:
Makna Konotasi, Stiker Whatsapp, Komunikasi Digital, Semantik, Fungsi BahasaAbstract
This study aims to describe the forms of connotative meaning and identify the functions of language use in word stickers on the WhatsApp channel "Sticker Cegil". This study employed a descriptive qualitative approach using observation and note-taking techniques. The data source consisted of 30 word stickers (SC-01 to SC-30) uploaded during January to February 2026. The analysis was conducted using Roland Barthes’ theory of connotation and Roman Jakobson’s theory of language functions. The results reveal two main findings. First, four forms of connotative meaning were found: romantic connotation, the most dominant (15 stickers), expressing love, longing, and jealousy; humorous connotation (7 stickers) utilizing wordplay and adapted rhymes; sarcastic connotation (6 stickers) conveying criticism indirectly; and positive connotation (2 stickers) functioning as self-affirmation. Second, six language functions were found: the emotive function (8 stickers) as the dominant function, the poetic function (6 stickers), the referential and phatic functions (5 stickers each), the conative function (4 stickers), and the metalingual function (2 stickers). This study concludes that word stickers are not merely decorative elements but a meaning-rich linguistic sign system reflecting the social, cultural, and emotional dynamics of Indonesia’s digitally engaged younger generation.
ABSTRAK
Penelitian ini bertujuan untuk mendeskripsikan bentuk-bentuk makna konotasi dan mengidentifikasi fungsi penggunaan bahasa pada stiker kata-kata di saluran WhatsApp "Sticker Cegil". Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik simak dan catat. Sumber data berupa 30 stiker kata-kata (SC-01 hingga SC-30) yang diunggah pada periode Januari hingga Februari 2026. Analisis dilakukan menggunakan teori konotasi Roland Barthes dan teori fungsi bahasa Roman Jakobson. Hasil penelitian menunjukkan dua temuan utama. Pertama, ditemukan empat bentuk makna konotasi: konotasi romantis yang paling dominan (15 stiker), mengekspresikan cinta, rindu, dan kecemburuan; konotasi humor (7 stiker) memanfaatkan permainan kata dan adaptasi pantun; konotasi sindiran (6 stiker) menyampaikan kritik secara tidak langsung; serta konotasi positif (2 stiker) berfungsi sebagai afirmasi diri. Kedua, ditemukan enam fungsi bahasa: fungsi emotif (8 stiker) sebagai fungsi dominan, fungsi puitis (6 stiker), fungsi referensial dan fatis (masing-masing 5 stiker), fungsi konatif (4 stiker), serta fungsi metalingual (2 stiker). Penelitian ini menyimpulkan bahwa stiker kata-kata bukan sekadar elemen dekoratif, melainkan sistem tanda linguistik yang kaya makna dan merefleksikan dinamika sosial, budaya, serta emosional generasi muda pengguna digital Indonesia.
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