PEMBERDAYAAN MASYARAKAT MELALUI EDUKASI EKOWISATA DIGITAL DAN KEGIATAN REKREASI ALAM DI DESA AIQ BERIK, KABUPATEN LOMBOK TENGAH

Maulidin Maulidin; Irna Ningsih Amalia Rachma; M. Ary Irawan; Hastuti Diah Ikawati; Zul Anwar

doi:10.51878/community.v6i1.7486

Authors

Maulidin Maulidin Universitas Pendidikan Mandalika
Irna Ningsih Amalia Rachma Universitas Pendidikan Mandalika
M. Ary Irawan Universitas Pendidikan Mandalika
Hastuti Diah Ikawati Universitas Pendidikan Mandalika
Zul Anwar Universitas Pendidikan Mandalika

DOI:

https://doi.org/10.51878/community.v6i1.7486

Keywords:

Ekowisata Digital, Literasi Masyarakat, Edukasi Konservasi, Teknologi Pendidikan, Manajemen Ekowisata

Abstract

ABSTRACT

Aiq Berik Village in Central Lombok has significant ecotourism potential, but its development is hampered by low digital literacy, weak tourism institutions, and minimal integration between conservation and public health. This community service program aims to empower the community through an interdisciplinary approach that integrates ecotourism education, digital skills training, development of nature recreation activities, and institutional strengthening. This program was implemented for a duration of 2 days involving 15 youth participants and village officials. The methods used include participatory workshops, hands-on training (learning by doing), and intensive mentoring. The program results show a significant increase in community understanding of sustainable ecotourism, as measured by pre- and post-tests with an average increase above 85%. In addition, this program has succeeded in producing concrete outputs in the form of a youth-managed digital promotion channel, the initiation of an edu-recreation program, and the formation of the “Aiq Berik Lestari” Tourism Awareness Group (Pokdarwis). This program has successfully laid the foundation for the transformation of Aiq Berik Village into an independent and sustainable digital ecotourism destination, by breaking the cycle of stagnation through local capacity building. The sustainability of this program depends on community commitment and infrastructure support from relevant stakeholders.

ABSTRAK

Desa Aiq Berik di Lombok Tengah memiliki potensi ekowisata yang signifikan, namun pengembangannya terhambat oleh rendahnya literasi digital, lemahnya kelembagaan pariwisata, dan minimnya integrasi antara konservasi dan kesehatan masyarakat. Program pengabdian ini bertujuan untuk memberdayakan masyarakat melalui pendekatan interdisipliner yang mengintegrasikan edukasi ekowisata, pelatihan keterampilan digital, pengembangan kegiatan rekreasi alam, dan penguatan kelembagaan. Program ini dilaksanakan selama durasi 2 hari dengan melibatkan jumlah peserta 15 pemuda dan aparat desa. Metode yang digunakan meliputi workshop partisipatif, pelatihan praktik langsung (learning by doing), dan pendampingan intensif. Hasil program menunjukkan peningkatan signifikan pemahaman masyarakat tentang ekowisata berkelanjutan, yang terukur melalui pre-test dan post-test dengan peningkatan rata-rata di atas 85%. Selain itu, program ini berhasil menghasilkan luaran konkret berupa kanal promosi digital yang dikelola pemuda, inisiasi program edu-rekreasi, serta terbentuknya Kelompok Sadar Wisata (Pokdarwis). Program ini berhasil meletakkan fondasi bagi transformasi Desa Aiq Berik menjadi destinasi ekowisata digital yang mandiri dan berkelanjutan, dengan memutus siklus stagnasi melalui peningkatan kapasitas lokal. Keberlanjutan program ini bergantung pada komitmen masyarakat dan dukungan infrastruktur dari pemangku kepentingan terkait.

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