HUBUNGAN SOCIAL COMPARISON DENGAN KEPUASAN HIDUP PADA GEN Z PENGGUNA MEDIA SOSIAL
DOI:
https://doi.org/10.51878/cendekia.v6i4.15237Keywords:
Kompensasi, Generasi Z, Kepuasan Hidup, Media Sosial, Perbandingan Sosial, Subjective Well-BeingAbstract
ABSTRACT
Low life satisfaction among Generation Z social media users may be associated with a high tendency to engage in social comparison due to exposure to various representations of other people’s lives in digital spaces. This study aimed to examine the relationship between social comparison and life satisfaction and to describe the levels of both variables among Generation Z social media users. The study employed a quantitative approach with a correlational cross-sectional design. The sample consisted of 158 Generation Z social media users in Indonesia selected through purposive sampling. Data were collected using the Iowa-Netherlands Comparison Orientation Measure (INCOM) and the Satisfaction with Life Scale (SWLS), then analyzed using descriptive statistics and Spearman’s rho correlation. The results showed that social comparison was relatively high, whereas life satisfaction was relatively low. A significant negative relationship was found between social comparison and life satisfaction, with a strong correlation. These findings indicate that a higher tendency toward social comparison is associated with lower life satisfaction. The findings may provide a basis for future research examining other factors associated with life satisfaction among Generation Z in digital environments.
ABSTRAK
Rendahnya kepuasan hidup pada Generasi Z pengguna media sosial dapat berkaitan dengan tingginya kecenderungan melakukan social comparison akibat paparan berbagai representasi kehidupan orang lain di ruang digital. Penelitian ini bertujuan untuk mengetahui hubungan antara social comparison dan life satisfaction serta menggambarkan tingkat kedua variabel pada Generasi Z pengguna media sosial. Penelitian menggunakan pendekatan kuantitatif dengan desain korelasional cross-sectional. Sampel terdiri atas 158 Generasi Z pengguna media sosial di Indonesia yang dipilih melalui purposive sampling. Data dikumpulkan menggunakan Iowa-Netherlands Comparison Orientation Measure (INCOM) dan Satisfaction with Life Scale (SWLS), kemudian dianalisis menggunakan statistik deskriptif dan korelasi Spearman’s rho. Hasil penelitian menunjukkan bahwa social comparison berada pada kecenderungan relatif tinggi, sedangkan life satisfaction berada pada kecenderungan relatif rendah. Terdapat hubungan negatif yang signifikan antara social comparison dan life satisfaction dengan kekuatan hubungan yang kuat. Temuan ini menunjukkan bahwa kecenderungan social comparison yang lebih tinggi berkaitan dengan life satisfaction yang lebih rendah. Hasil penelitian dapat menjadi dasar bagi penelitian selanjutnya untuk mengkaji faktor lain yang berkaitan dengan kepuasan hidup Generasi Z dalam lingkungan digital.
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