PENGARUH REWARD DAN PUNISHMENT TERHADAP KINERJA KARYAWAN PADA CV. EDDIE PRODUCTION DI KABUPATEN BANDUNG BARAT
DOI:
https://doi.org/10.51878/cendekia.v6i4.14934Keywords:
Reward, Punishment, Kinerja KaryawanAbstract
ABSTRACT
Increasingly intense industrial competition requires companies to optimize employee performance through effective human resource management. One approach is the implementation of reward and punishment as instruments to encourage employee behavior that aligns with organizational objectives. This study aims to analyze the effects of reward and punishment on employee performance at CV. Eddie Production in West Bandung Regency. The study employed a quantitative approach with an associative method and involved 94 respondents selected through simple random sampling. Data were collected using questionnaires and analyzed using multiple linear regression, t-test, F-test, and the coefficient of determination. The results showed that reward had a positive and significant effect on employee performance (t = 9.333; p < 0.001), while punishment also had a positive and significant effect (t = 7.567; p < 0.001). Simultaneously, reward and punishment had a significant effect on employee performance, with the model explaining 80.5% of the variance in performance. These findings indicate that the appropriate implementation of reward and punishment can play an important role in improving employee performance. The findings provide practical considerations for the management of CV. Eddie Production in developing a fair, consistent, and performance-oriented system of rewards and sanctions.
ABSTRAK
Persaingan industri yang semakin tinggi menuntut perusahaan untuk mengoptimalkan kinerja karyawan melalui pengelolaan sumber daya manusia yang tepat. Salah satu upaya yang dapat dilakukan adalah penerapan reward dan punishment sebagai instrumen untuk mendorong perilaku kerja yang sesuai dengan tujuan organisasi. Penelitian ini bertujuan untuk menganalisis pengaruh reward dan punishment terhadap kinerja karyawan pada CV. Eddie Production di Kabupaten Bandung Barat. Penelitian ini menggunakan pendekatan kuantitatif dengan metode asosiatif dan melibatkan 94 responden yang dipilih melalui simple random sampling. Data dikumpulkan menggunakan kuesioner dan dianalisis dengan regresi linear berganda, uji t, uji F, serta koefisien determinasi. Hasil penelitian menunjukkan bahwa reward berpengaruh positif dan signifikan terhadap kinerja karyawan (t = 9,333; p < 0,001), sedangkan punishment juga berpengaruh positif dan signifikan (t = 7,567; p < 0,001). Secara simultan, reward dan punishment berpengaruh signifikan terhadap kinerja karyawan, dengan model mampu menjelaskan 80,5% variasi kinerja. Temuan ini menunjukkan bahwa penerapan reward dan punishment yang tepat dapat menjadi bagian penting dalam meningkatkan kinerja karyawan. Hasil penelitian dapat menjadi pertimbangan bagi manajemen CV. Eddie Production dalam mengembangkan sistem penghargaan dan sanksi yang adil, konsisten, dan sesuai dengan kontribusi serta perilaku kerja karyawan.
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