HUBUNGAN DURASI TIKTOK DAN RENTANG PERHATIAN PADA PENGGUNA AKTIF DI USIA DEWASA MUDA

DANIEL CHRISTIAN; YOHANES  BUDIARTO

doi:10.51878/paedagogy.v4i4.3804

Authors

DANIEL CHRISTIAN Fakultas Psikologi, Universitas Tarumanagara
YOHANES BUDIARTO Fakultas Psikologi, Universitas Tarumanagara

DOI:

https://doi.org/10.51878/paedagogy.v4i4.3804

Keywords:

TikTok, rentang perhatian, media sosial, video pendek

Abstract

This study aims to analyze the relationship between the duration of TikTok use and attention span in active users in young adults. The rapid development of short video-based social media platforms such as TikTok has raised concerns about its impact on cognitive aspects, especially the ability to maintain attention. This study uses a quantitative approach with a survey technique and involves 155 participants who meet the criteria of 17-25 years of age and are active TikTok users. The instruments used are the Social Media Use Questionnaire (SMUQ) to measure the intensity of social media use and the Attentional Control Scale (ATTC) to measure attention span. The results of the data analysis showed a significant negative correlation between the duration of TikTok use and attention span (r = -0.404, p <0.05), which indicates that the longer the duration of TikTok use, the lower the user's attention span. And vice versa, the higher the use of TikTok, the higher the user's attention span. These findings support the view that consumption of short-duration video content can affect an individual's cognitive ability to maintain attention. This study is expected to raise awareness of the impact of excessive social media use and the importance of having moderation in using social media to maintain cognitive balance.

ABSTRAK
Penelitian ini bertujuan untuk menganalisis hubungan antara durasi penggunaan TikTok dan rentang perhatian pada pengguna aktif di usia dewasa muda. Pesatnya perkembangan platform media sosial berbasis video pendek seperti TikTok telah menimbulkan kekhawatiran akan dampaknya terhadap aspek kognitif, khususnya kemampuan mempertahankan perhatian. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik survei dan melibatkan 155 partisipan yang memenuhi kriteria usia 17-25 tahun dan merupakan pengguna aktif TikTok. Instrumen yang digunakan adalah Social Media Use Questionnaire (SMUQ) untuk mengukur intensitas penggunaan media sosial dan Attentional Control Scale (ATTC) untuk mengukur rentang perhatian. Hasil analisis data menunjukkan terdapat korelasi negatif yang signifikan antara durasi penggunaan TikTok dan rentang perhatian (r=-0,404, p<0,05), yang mengindikasikan bahwa semakin lama durasi penggunaan TikTok, semakin rendah rentang perhatian pengguna. Dan sebaliknya semakin tinggi sedikit penggunaan TikTok, semakin tinggi rentang perhatian pengguna. Temuan ini mendukung pandangan bahwa konsumsi konten video berdurasi pendek dapat mempengaruhi kemampuan kognitif individu dalam mempertahankan perhatian. Penelitian ini diharapkan dapat meningkatkan kesadaran akan dampak penggunaan media sosial yang berlebihan dan pentingnya memiliki moderasi dalam menggunakan sosial media untuk menjaga keseimbangan kognitif.

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