NUGROHO, F. P. .; RINAWATI, A. .; FADHILIYA, L. . ANALISIS BRAND COMMUNITY DAN OPINION LEADER PADA KEPUTUSAN PEMBELIAN PROSUK JAM TANGAN SWATCH (STUDI MENGENAI LOYALITAS MEMBER SWATCH CLUB INDONESIA). SOCIAL : Jurnal Inovasi Pendidikan IPS, [S. l.], v. 6, n. 1, p. 120-130, 2026. DOI: 10.51878/social.v6i1.9394. Disponível em: https://jurnalp4i.com/index.php/social/article/view/9394. Acesso em: 20 feb. 2026.